Project Overview:
I created a fully animated explainer video for AmFirst Credit Union that clearly communicates their services and value proposition to potential members.
Scope
The project required building a complete visual world from scratch. I designed and animated iPhone mockups, rigged multiple characters with full body and facial controls, and created a custom website interface, all to support the narrative and keep viewers engaged throughout.
Approach
The challenge was translating their messaging into visuals that enhanced rather than simply illustrated the dialogue. Each animated element was designed to guide viewers through the story while maintaining visual interest, making complex banking concepts feel approachable and easy to understand.
