Project Overview:
I created a minimalist timeline video for Athenahealth that chronicles the company's history while reinforcing their continued growth and impact in healthcare technology.
Creative Direction
Working with provided information and archival assets, I designed a piece that felt both inspirational and forward-looking. The minimal aesthetic kept the focus on the milestones while maintaining visual clarity across decades of company evolution.
Challenge
The project involved managing a substantial volume of photos, articles, and assets spanning the company's entire history. The key challenge was curation: determining which images and materials best represented each time period, then finding the visual balance when multiple significant moments occurred simultaneously. I needed to layer several assets at once without losing the clean timeline structure or overwhelming the viewer.
