Project Overview:
I produced an explainer video for StoreEase showcasing their new AI-integrated software, designed to help customers across multiple locations have a more efficient storage experience.
Design Direction
I built the visual system around bold, contrasting gradients that gave the piece a modern, tech-forward feel. The gradient work wasn't just aesthetic but functional, helping to visually separate concepts and guide viewers through the software's capabilities.
Process
The creative challenge I embraced was seeing how far I could push gradient overlays without sacrificing clarity. Through experimentation, I found the balance where contrasting colors created visual interest and depth while maintaining clean readability, resulting in a piece that feels both polished and visually engaging.
