Project Overview:
I created a motion graphics piece for a local company promoting Alabama, developing a visual treatment that elevated standard imagery into something more inspiring and dynamic.
Visual Approach
To avoid the flat, digital look of typical promotional content, I built a tactile design system using cutout imagery layered with intentional depth. I added a printed RGB overlay texture across all elements, giving the piece an analog, editorial quality that felt both energetic and elevated.
Design Philosophy
The goal was to make Alabama feel fresh and compelling, moving beyond conventional tourism aesthetics. By treating photography as collaged elements rather than polished digital assets, and finishing with that printed texture treatment, I created a look that feels raw, authentic, and visually distinctive.
